With the loving video and intimacy with viewers, most at Volkswagen don't think the move is insidious. Previous Stealth Marketing Posts: Here you are back to the main article Stealth Marketing: . (Ir)rational consumers? A study from Neuromarketing (Ticket) Neuromarketing Research Declining and rapidly declining brand loyalty (ROI) continues to present new challenges to market researchers. In this context, the question of how to influence customers' purchasing decisions arises. It is also questionable to what extent consumer behavior Philippines WhatsApp Number List is influenced by hard and soft factors. Hard factors usually mean advertising memory and price, while soft factors mean image and emotional connection with the brand. Identifying hard factors is usually not a major hurdle for market researchers, as it is simply a matter of querying willingness to pay or ad recall. It becomes even more difficult when it comes to asking about soft subconscious aspects. That's because most buying decisions are largely driven by emotion, and are therefore far less rational than we might think. A customer who is not aware of all the reasons for his purchase decision will therefore be unable to articulate this reason, even if he is willing to cooperate as much as possible.